ValueMags is in the business of helping magazine publishers increase their evens as well as build relationships with partners. There are ways ValueMags can track traffic on their social media to see from where and who is visiting and also getting more information on conversions. Most companies don’t know how the traffic on their social media sites convert. In addition, you can compare the conversion rates from different social sites to understand where to concentrate most of your time.
There are both a direct and indirect impact on conversions from social. Direct conversion is when a someone finds your brand on social media and then becomes a customer. Indirect is when social is involved but that did not trigger an action. For example, someone might have seen you online but for a reason on another did not convert right away. Once they do need your product or service to help solve their problem, they thought of you. Through a simple Google search, they found your company online and that is when they bought from you. It is assisted by social but how can you better track your conversions with social media for both direct and indirect?
One trick is to create custom links. It works best if you have a specific campaign to promote your products across all your social media channels. The purpose of custom links will include relevant information to be passed on to Google Analytics. Once you post something on the social media sites with the link included within it, you can relate the campaign on Google analytics and track the visits through that specific link.